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Nio Slashes ES8 Price as CEO Warns the Company Is Fighting for Survival

Nio seeks to stabilize finances by cutting ES8 prices after deep cost reductions.

Neuer Nio ES8 wird in China deutlich günstiger
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Overview

  • Presales for the third‑generation ES8 in China start at 416,800 yuan with a 100‑kWh battery, or 308,800 yuan with Battery‑as‑a‑Service.
  • Reports indicate the BaaS launch price could fall below 300,000 yuan at Nio Day in late September, though final pricing is not yet confirmed.
  • William Li says survival is the top priority and defends the price reset despite likely frustration from existing owners.
  • Cost cuts cited include renegotiated supplier contracts, material changes, NT3.0 with 900‑volt architecture, and an in‑house NX9031 5‑nm chip replacing Nvidia’s Orin X.
  • Nio delivered 114,150 vehicles in H1 2025 versus a 440,000 full‑year target and posted a Q1 net loss of about 6.7 billion yuan, with Q2 results due September 2.