Overview

• Nio CEO William Li emphasized the company's long-term strategy and focus on customer satisfaction in Europe, despite only 1,700 vehicles registered in Germany as of January 2025.
• The Firefly, a compact EV co-developed in Germany and built in China, is set to launch in Europe later this year, targeting urban customers.
• The Firefly will face EU tariffs on Chinese EVs, and its pricing for the German market remains undecided.
• Nio operates over 185 Nio Houses globally, including in prominent German cities, to foster customer loyalty through lifestyle-oriented services.
• Ahead of Auto Shanghai, Nio reiterated its patient approach to building its European presence under challenging market and regulatory conditions.