Nio Launches Firefly Budget EV to Compete in Global Markets

The Firefly EV, unveiled at Nio Day 2024, is set to debut in China in April 2025 and later in Europe, targeting competitors like MINI and Renault 5.

The Firefly EV, priced at approximately $20,000 in China, is Nio's first model under its new budget sub-brand aimed at affordable electric vehicles.
The compact hatchback, designed in Nio's Munich studio, features a frunk, a glass roof, and styling reminiscent of the Honda e, with a focus on maneuverability and roominess.
The Firefly EV supports battery swapping and is expected to offer a 'battery-as-a-service' (BaaS) model, allowing buyers to lease batteries and reduce upfront costs.
European sales will begin in the first half of 2025 through local dealer networks, marking a shift from Nio's direct-to-consumer approach with its main brand.
The Firefly was unveiled alongside Nio's luxury ET9 sedan, which features advanced autonomous driving technology and begins deliveries in China in March 2025.