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Nio ES8 Pre-Sales Build Momentum as Checks Suggest 30,000-Plus Reservations, Shares Rally

Strong pre-sale signals have lifted the stock, with analysts focused on whether reservations turn into deliveries.

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Overview

  • Order taking has opened in China with the third-generation ES8 priced from 416,800 yuan, or from 308,800 yuan under the Battery-as-a-Service plan, featuring a 102‑kWh pack on a 900V platform with up to 635 km CLTC range.
  • Morgan Stanley said checks indicate ES8 reservations may have surpassed 30,000 within days and reiterated an Overweight rating with a $6.50 target, while emphasizing that conversion to sales remains the key risk.
  • Nio’s shares extended a multi-session rally, with Hong Kong stock up as much as 14.84% on Monday and U.S.-listed shares hitting the bank’s target in pre-market trading.
  • A leaked note from sales chief Bruce Yang urged teams to brace for competing launches from XPeng, Li Auto and Xiaomi, avoid missteps, and court owners of Mercedes-Benz, BMW and Audi.
  • Onvo head Shen Fei rejected crowd‑staging claims and highlighted packed stores as L90 early deliveries topped 7,000 through Aug. 21; Nio plans an official ES8 reveal in late September, with deliveries reported to begin then.