Overview

• The Ninth Circuit Court of Appeals denied California's request to rehear a case en banc, leaving in place a ruling that the state's gun advertisement restrictions are likely unconstitutional.
• The law in question, AB 2571, aimed to prohibit firearm marketing that appears attractive to minors, but was challenged on First Amendment grounds.
• Judges highlighted the law's failure to directly and materially advance the state's interest in reducing gun violence among minors.
• The ruling emphasized that the law engaged in viewpoint discrimination by limiting speech favoring lawful firearm use by minors.
• The decision is seen as a significant victory for gun rights advocates and raises questions about the future of similar regulations.