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Nintendo's 'My Mario' Expands to U.S. and Europe With Feb. 19 Flagship Launch and App

The family-first collection targets young children and caregivers through a curated mix of toys, media plus a free interactive app.

Overview

  • Nintendo sets a Feb. 19 debut for My Mario at its Nintendo New York and Nintendo San Francisco stores.
  • The free Hello, Mario! app launches the same day on Apple App Store, Google Play and Nintendo eShop with support for Nintendo Switch and Switch 2.
  • Broader availability at select U.S. retailers begins this spring with expansion continuing through 2026, with specific product dates to be announced.
  • The rollout follows last year’s Japan introduction and now includes confirmed plans for North America and Europe.
  • The initial lineup features wooden block sets, infant and toddler apparel, an interactive board book from Penguin Random House, plush and rattles, Tomy Toomies bath toys, plus a stop‑motion series already streaming on the My Mario site and Play Nintendo’s YouTube channel.