Overview
- Nintendo of America announced a U.S.-only Customer Appreciation Sale that runs Sept. 13–26 and offers 30% off dozens of Nintendo Switch digital games and select physical items across the Nintendo eShop, Nintendo Store, and participating retailers.
- The company said the promotion “is made possible in part by tariff-related refunds” after reporting roughly $300 million in tariff repayments earlier in 2026 and noting it absorbed most tariff costs.
- The refunds trace to a U.S. Supreme Court ruling that found parts of the tariffs unlawful in February 2026 and triggered government repayments to importers, including console makers.
- Consumers have filed a proposed class-action seeking direct refunds for tariff-driven price increases and Nintendo has moved to dismiss the suit, arguing buyers received the products they paid for.
- Early retailer previews suggest discounts will lean toward older Switch (Switch 1) titles, and the announcement has drawn immediate criticism that Nintendo kept refunded tariff money rather than issuing cash rebates, which could influence public reaction and court scrutiny.