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Nintendo Unveils My Mario Line With Hello, Mario! App Ahead of August 26 Launch

Featuring a free facial-manipulation app alongside wooden amiibo blocks with toddler-friendly merchandise, the line builds early brand engagement ahead of a global roll-out in early 2026.

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Overview

  • Hello, Mario! is a free interactive app for Nintendo Switch and smart devices that lets children manipulate Mario’s face, requiring iOS 15 or Android 6.0 or later.
  • The line’s wooden block sets double as amiibo figures and will be sold in Japan from August 26 at ¥2,980 for three pieces and ¥19,980 for a 30-piece set.
  • A board book published by Shogakukan lets parents and children open Mario’s mouth and rotate his face for hands-on storytime, priced at ¥1,870.
  • Nintendo will release stop-motion shorts titled It’s Me, Mario! featuring one-minute animations of Mario’s expressions on its official website and YouTube channel.
  • Partnerships with Bandai and Happinet bring apparel, plush toys and toddler-safe accessories to the My Mario line, with select items due to reach international markets in early 2026.