Overview

• My Mario products will debut at Nintendo’s Tokyo, Osaka and Kyoto stores on August 26, 2025, with select items reaching international markets in early 2026.
• The free Hello, Mario! app for Nintendo Switch, iOS and Android lets children pull and turn Mario’s face to trigger animated reactions that parents and kids can enjoy together.
• Mario Wood Block Set (three pieces, ¥2,980) and Mario & Friends Wood Block Set (30 pieces, ¥19,980) double as tangible toys and amiibo figures for compatible Nintendo games.
• Hello, Mario! board book, published by Shogakukan at ¥1,870, features interactive flaps and movable pages designed for shared reading experiences.
• The ‘It’s Me, Mario!’ stop-motion shorts will stream free on the My Mario website and other channels, and the series will expand with apparel, general goods and plush toys.