Overview

• The free Hello, Mario! app will launch on August 26 for Nintendo Switch, iOS and Android devices, offering simple touch-based interactions that let young children pull and rotate Mario’s face to trigger playful reactions.
• Wood Block Sets featuring Mario, Luigi and iconic Super Mario items are sized for toddlers and function as amiibo figures in compatible games, with prices at ¥2,980 for a 3-piece Mario set and ¥19,980 for a 30-piece Mario & Friends set.
• A Hello, Mario! board book published by Shogakukan will be available for ¥1,870 at Nintendo stores in Tokyo, Osaka and Kyoto as well as at local bookstores.
• The My Mario initiative includes upcoming stop-motion shorts titled “It’s Me, Mario! Stop Motion Shorts,” each about one minute long and planned for release on the series’ official website and other channels.
• Nintendo’s collaboration with Shogakukan and integration of digital and physical play elements reflects its strategic push to engage preschool audiences through multi-format experiences.