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Nintendo Switch 2 Sales Fall Sharply as Prices Rise

Rising memory‑chip costs prompted console price increases that squeezed hardware demand and leave Nintendo relying on major games to lift holiday sales.

Overview

  • Nintendo sold 2.67 million Switch 2 consoles in the quarter ended Sept. 30, 2026, a 41% year‑on‑year decline and roughly a 30% drop from the prior quarter.
  • The company raised Switch 2 prices in key markets, including a U.S. list price increase from $449.99 to $499.99, after global memory‑chip costs rose and pushed up manufacturing expenses.
  • Quarterly revenues and net income came in below some market estimates, yet Nintendo reported first‑half net profit up about 11% to ¥220,917 million.
  • Software performance partially offset hardware weakness, with Switch 2 game sales up 18.8% to 24.49 million in the first half and Nintendo keeping its full‑year Switch 2 sales target at 16.5 million units.
  • Nintendo is counting on high‑profile releases — including a Zelda remake released on Nov. 5 and planned Pokémon titles — to drive console demand over the holiday season while higher component costs continue to pressure prices and consumer buying decisions.