Overview

• Nintendo Switch 2 preorders opened on April 24 and sold out almost immediately across major US retailers, including Best Buy, Target, Walmart, and GameStop.
• Nintendo's stock surged to a record $92 billion market value following the swift sellout, reflecting strong consumer interest despite the $450 price point.
• US preorders were delayed from April 9 due to new tariffs, prompting Nintendo to shift production from China to Southeast Asia to mitigate costs.
• Retailers faced significant technical issues during the preorder launch, with many consumers turning to in-store lines to secure consoles.
• Nintendo has warned that future price increases in the US may be necessary as it assesses the long-term impact of tariffs on production and distribution.