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Nintendo Sheds About $14 Billion as Switch 2 Memory Costs Jump

AI-driven shifts at major chipmakers are tightening consumer memory supply, creating cost pressure that could force a Switch 2 price hike if it persists.

Overview

  • Nintendo’s market value has fallen about $14 billion this month, with shares recently hitting their lowest level since May 2025 on memory-cost concerns.
  • TrendForce data cited by Bloomberg shows Switch 2 RAM costs up roughly 41% this quarter and NAND up about 8%, with flash shipments delayed by SanDisk and Samsung according to Transcend.
  • Rising NAND prices are pushing up and limiting availability of the Switch 2’s required microSD Express cards, a cost analysts say is effectively passed to buyers.
  • Nintendo has sold 10.36 million Switch 2 units through Sept. 30 and is targeting 19 million shipments by March 2026, complicating decisions over whether to raise prices or absorb higher component costs.
  • President Shuntaro Furukawa says pricing will remain stable for now, though analysts warn increases look likely if elevated memory prices tied to AI data-center demand extend into 2026.