Overview

• My Mario products will hit Nintendo’s Tokyo, Osaka and Kyoto stores on August 26, 2025, marking the series’ Japan debut.
• A free Hello, Mario! app for iOS, Android and Nintendo Switch lets toddlers poke, tug and rotate Mario’s face to trigger expressive animations.
• Wooden block sets sized for little hands double as functional amiibo figures and come in three-piece (¥2,980) and 30-piece (¥19,980) versions.
• Shogakukan’s Hello, Mario! board book offers tactile interactions while one-minute It’s Me, Mario! stop-motion shorts deliver bite-sized video content.
• Bandai will produce My Mario apparel and accessories while Happinet readies soft plush toys and rattles, with select items set to arrive internationally in early 2026.