Overview
- Nintendo will stream the presentation on Friday, Sept. 12 at 9 a.m. ET/6 a.m. PT via Nintendo Today, YouTube and Twitch.
- The company says to expect roughly 60 minutes of updates, which outlets note is the longest general Direct outside a console reveal.
- The broadcast is positioned as the first major general Direct of the Switch 2 era, covering upcoming titles for both Switch 2 and the original Switch.
- The Friday timing lands one day before Super Mario Bros.’ 40th anniversary, driving industry expectations for anniversary‑related announcements.
- Recent ratings for Metroid Prime 4: Beyond in South Korea, the ESRB and Brazil have fueled speculation about a release‑date reveal, with some outlets also eyeing potential third‑party news tied to Tokyo Game Show.