Nintendo Rejects Generative AI for Game Development

Company cites intellectual property concerns and commitment to unique, human-driven creativity.

Nintendo President Shuntaro Furukawa confirmed the decision during a recent investor Q&A.
Furukawa emphasized the company's decades of expertise in creating optimal gaming experiences.
Generative AI raises unresolved intellectual property issues, according to Furukawa.
Nintendo prefers to rely on experienced employees rather than technology alone.
Other companies like EA and Ubisoft are more open to integrating generative AI into their development processes.