Overview
- Nintendo of America will increase prices for the original Switch, Switch OLED, Switch Lite and select accessories, as well as certain amiibo and the Alarmo clock, starting August 3.
- Retailer Target briefly listed updated MSRPs showing the Switch at $339.99 (up $40), Switch OLED at $399.99 (up $50) and Switch Lite at $229.99 (up $30).
- Nintendo cited “market conditions” driven by US tariffs on Vietnam and China and warned that further price adjustments could follow if costs evolve.
- Prices for the newly released Switch 2 system, its physical and digital games and Nintendo Switch Online memberships remain unchanged for now.
- Canada implemented similar hikes on August 1, extending Nintendo’s North American cost-recovery strategy ahead of the holiday season.