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Nintendo Pulls Official Listings From Amazon US Over Third-Party Undercutting

Both companies deny Bloomberg’s version of events despite ongoing third-party listings that bypass official channels

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Overview

  • Nintendo removed its first-party Switch 2 hardware and games from Amazon US after uncovering sellers importing stock from Southeast Asia and undercutting its advertised prices
  • Independent merchants continue to list and sell Nintendo products on Amazon US by bulk-importing them from overseas markets
  • Amazon proposed adding authenticity labels to reassure Nintendo but the offer was rejected as insufficient
  • Neither Nintendo nor Amazon has provided an alternative explanation or announced a resolution to their distribution stalemate
  • The Switch 2 still set new launch records, selling over 3.5 million units globally in four days and 1.1 million units in the U.S. during its first week