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2mo ago

Nintendo Opens Second U.S. Store in San Francisco's Union Square

The 9,000-square-foot store features franchise-themed sections, exclusive merchandise, and interactive gaming experiences, with public access starting May 19.

The Nintendo Switch games are displayed in the new Nintendo store in Union Square in San Francisco.
The exterior of the new Nintendo store in Union Square.
The exterior at the new Nintendo Store in San Francisco’s Union Square on May 14, 2025.
Pedestrians outside check out Nintendo characters placed on the window of the new Nintendo Store in San Francisco’s Union Square on May 14, 2025.

Overview

  • Nintendo's new San Francisco store, its second U.S. location, launched on May 15, 2025, with reservations required for opening weekend visits.
  • The two-level, 9,000-square-foot space includes franchise-themed sections showcasing iconic characters like Mario, Pikachu, and Link.
  • Interactive features include a 14-foot gaming screen and demo stations, allowing visitors to experience Nintendo games on-site.
  • Exclusive merchandise includes San Francisco-branded apparel and collectibles, alongside items previously available only in Japan.
  • The store will stock the new Switch 2 console starting June 5, with Nintendo pledging a steady supply to meet consumer demand.