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Nintendo Opens Second U.S. Store in San Francisco’s Union Square

The 9,000-square-foot store features franchise-themed zones, exclusive merchandise, and interactive gaming experiences, aligning with the upcoming Switch 2 console launch.

The Nintendo Switch games are displayed in the new Nintendo store in Union Square in San Francisco.
The exterior of the new Nintendo store in Union Square.
The exterior at the new Nintendo Store in San Francisco’s Union Square on May 14, 2025.
Pedestrians outside check out Nintendo characters placed on the window of the new Nintendo Store in San Francisco’s Union Square on May 14, 2025.

Overview

  • The San Francisco store, located at 331 Powell St. in the Westin St. Francis, is Nintendo's fifth global retail outpost and second in the U.S.
  • Visitors can explore themed sections featuring iconic franchises like Mario, Pokémon, and Zelda, alongside a 14-foot interactive Switch demo screen.
  • San Francisco-exclusive merchandise, including branded hoodies, hats, and water bottles, is available only at this location.
  • The store will stock the much-anticipated Switch 2 console on its June 5 launch day, with a steady supply confirmed through the year.
  • Advance registration is required during peak periods, and Nintendo plans future events at the store to engage fans and tourists.