Overview
- Nintendo and EB Games will hold a ribbon‑cutting grand opening at the Yonge Street flagship on Oct. 17 that introduces the new 1,500‑sq. ft. branded space inside EB Games’ downtown Toronto store.
- The retail hub centers on hands‑on play with Nintendo Switch 2 demo stations and playable previews of near‑term titles, including The Legend of Zelda remake and other upcoming Nintendo games.
- Shoppers will find exclusive merchandise and preorder incentives such as My Mario items and a limited‑edition Zelda foil preorder cover that are only available at the Toronto location.
- To drive launch traffic EB Games is offering timed promotions, including a free $50 Nintendo eShop gift card with $200 in Nintendo purchases and two $50 cards with Switch 2 hardware purchases while supplies last.
- Nintendo and EB Games chose Toronto because of strong local fandom and their existing partnership, and they plan to monitor sales and foot traffic from this pilot to decide whether to expand the format elsewhere in North America.