Overview
- EB Games Canada announced Tuesday that a permanent Nintendo 'store‑within‑a‑store' will open at its flagship 267 Yonge Street location with a ribbon‑cutting at 10 a.m. on Saturday, October 17.
- The 1,500‑square‑foot space will sit inside the EB Games flagship and include Switch 2 hardware, playable demo stations, themed displays, photo areas, and a selection of My Mario merchandise with some Canada exclusives.
- The launch is explicitly timed to highlight upcoming Nintendo Switch 2 releases and special editions, including Nintendo Switch Sports Resort (Oct. 22), a Zelda remake (Nov. 5) and a Zelda‑themed Switch 2 special edition due Oct. 29.
- EB Games Canada owner and CEO Stéphan Tétrault and Nintendo of Canada VP Susan Pennefather said the permanent retail concept is meant to create immersive, in‑person moments and refresh EB Games’ flagship experience under new Canadian ownership.
- Located across from the Toronto Eaton Centre, the Nintendo space aims to draw families and collectors with hands‑on demos and exclusive items and could boost foot traffic and holiday sales for both Nintendo and EB Games Canada.