Overview

• Doug Bowser will step down as Nintendo of America president and COO on December 31, 2025, concluding more than a decade in leadership.
• Devon Pritchard, a 19-year NOA veteran, will succeed him as president, become the subsidiary’s first woman in the role, join the NOA board, and serve as an executive officer at Nintendo Co., Ltd.
• Satoru Shibata will join Nintendo of America as chief executive officer while continuing his duties as a managing executive officer, corporate director, and board member at the parent company.
• Nintendo presented the changes as a planned transition intended to sustain momentum from this year’s Switch 2 launch and its broader push into films and theme parks.
• Statements from Bowser, Pritchard, and Nintendo president Shuntaro Furukawa praised Bowser’s tenure and underscored continuity and the company’s mission to create smiles.