Overview

• Doug Bowser will retire as president and COO on December 31, 2025, concluding six years in the top role after joining Nintendo in 2015.
• Devon Pritchard has been appointed president of Nintendo of America, will join the NOA board, and will become an executive officer at Nintendo Co., Ltd., with the transition taking effect January 1, 2026.
• Satoru Shibata will join NOA as chief executive officer while retaining his managing executive officer and corporate director roles at Nintendo’s headquarters.
• Pritchard, a longtime executive who joined Nintendo in 2006, is reported to be the first woman to lead Nintendo of America.
• Bowser’s tenure included expansion into films and theme parks and oversight of the early Switch 2 launch in the Americas.