Overview

• Nintendo has recreated Paul Rudd’s 1991 SNES ad to promote the upcoming Switch 2, emphasizing nostalgia and social gaming.
• The new ad showcases the console’s Game Chat feature, with Rudd playing Mario Kart World alongside friends and family.
• US pre-orders for the $450 Switch 2 begin on April 24, with midnight launch events planned at GameStop and Best Buy; Amazon is not participating.
• The Switch 2 will officially release on June 5, alongside launch title Mario Kart World, with some accessories seeing price increases.
• Nintendo has expanded its global marketing efforts with TV spots in Japan and street advertising to build anticipation for the console.