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Nintendo Launches Free 'Hello, Mario!' App in Japan for Switch and Mobile

The toddler-focused app is the gateway to a broader My Mario line planned for global rollout in early 2026.

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Overview

  • The download is live on the Japanese Switch eShop and on smart devices, with availability limited to Japan for now.
  • Switch and Switch 2 users outside Japan need a Japanese Nintendo account to access the software.
  • The experience is built for parent–child co-play, opening with a prompt to play together with an adult.
  • Children interact by pulling or rotating Mario’s face, and a corner on-screen block provides items and other interactive objects.
  • Hello, Mario! anchors the new My Mario ecosystem of toddler-focused books, toys and media from partners including Bandai, Happinet and Shogakukan, with wider release targeted for early 2026.