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Nintendo Keeps Switch 2 Price Steady For Now Despite RAM Surge

Nintendo says supplier negotiations have kept recent memory spikes from denting Switch 2 margins.

Overview

  • President Shuntaro Furukawa says there are no current plans to raise Switch 2 prices, with any future decision reassessed only if costs stay elevated into the next fiscal year.
  • Any potential price change would be judged comprehensively, weighing profitability alongside platform adoption, sales trends, and market conditions.
  • Nintendo is holding long-term talks with memory suppliers to secure a stable supply of components for the console.
  • The recent jump in memory prices did not significantly affect Q3 hardware profitability, and the company does not expect a significant impact in Q4.
  • Switch 2 sales outperformed expectations in Japan and were slightly weaker overseas, as RAM costs climb largely due to heavy buying by AI data centers.