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Nintendo Declares Mario and Princess Peach Are ‘Just Good Friends’

By labeling them “good friends,” Nintendo reinforces its long-standing approach to keeping character relationships emotionally open-ended

After 42 years, Nintendo confirms that Peach and Mario are just friends
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Mario distraught next to winking Princess Peach

Overview

  • Nintendo published the clarification on its Nintendo Today app on July 23 and deleted it the following day under the service’s daily content refresh policy
  • The explicit “good friends” label directly contradicts decades of in-game kisses, Valentine’s Day nods and “cutest couple” references in Mario titles
  • This platonic framing mirrors Nintendo’s choice to describe other flagship duos—such as Link and Zelda—as friends rather than romantic partners
  • Although the app entry was removed, Nintendo confirms the statement remains the official canon and will shape future game narratives and marketing
  • Fans and media outlets immediately seized on the brief post, leading to robust online discussion about its impact on the Mario franchise’s emotional storytelling