Overview

• Nintendo published the first three It’s Me, Mario! stop-motion episodes on its Japan and Play Nintendo YouTube channels.
• The shorts run about a minute each and present simple comic vignettes tailored to very young viewers.
• My Mario merchandise went on sale in Nintendo’s Tokyo, Osaka and Kyoto stores, with select items due outside Japan next year.
• The Hello, Mario! companion app is free on the Japanese eShop and Google Play, with a worldwide rollout planned for 2026.
• A highlight is the wood block set whose character pieces function as amiibo, priced at ¥2,980 for three blocks or ¥19,980 for 30, alongside partner-made apparel and baby toys from Bandai and Happinet.