Overview

• Nintendo launched the Hello, Mario! app on Switch and mobile in Japan on August 26 as part of the My Mario rollout.
• Three official stop‑motion episodes—“Mario’s Mustache,” “Top Hat,” and “Shell Games”—are live on the Play Nintendo YouTube channel.
• Each video runs about one minute, a length Nintendo set so very young children can enjoy them.
• Select physical products are now on sale at Nintendo stores in Tokyo, Osaka, and Kyoto, with partners supplying apparel, plush, and board books.
• An international expansion and additional partner merchandise are slated for early 2026, aligning the campaign with Mario’s approaching 40th anniversary.