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Nintendo Confirms Mario and Princess Peach Are Just Friends

The update on the Nintendo Today app highlights the company’s effort to manage decades of fan speculation through controlled communications.

After 42 years, Nintendo confirms that Peach and Mario are just friends
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Mario distraught next to winking Princess Peach

Overview

  • Nintendo’s Nintendo Today app issued and later removed a statement declaring that Mario and Princess Peach are "good friends" who support each other without romantic involvement.
  • The announcement was first shared widely after Twitter user @KirPinkFury captured the message before its removal in the app’s daily refresh.
  • Online reactions ranged from humor to debate, with fans labeling Mario as gaming’s most famous friend-zoned hero.
  • This friendship framing mirrors Nintendo’s handling of other lead duos such as Link and Zelda and underscores its dedication to a family-friendly brand image.
  • Concurrently, Nintendo revealed new voice castings for Mario and Peach and confirmed upcoming projects, including a sequel to The Super Mario Bros. Movie, a live-action Zelda adaptation, and new titles for the Switch 2.