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Nintendo Cautious on Generative AI in Game Development

President Furukawa emphasizes the importance of human creativity and intellectual property concerns.

  • Nintendo acknowledges generative AI's creative potential but highlights risks related to intellectual property rights.
  • The company plans to maintain its focus on unique gaming experiences that can't be replicated by technology alone.
  • Generative AI has been integrated by competitors like EA and Ubisoft to streamline game development.
  • Nintendo remains open to technological advancements but prioritizes its traditional game design approach.
  • Furukawa reassures fans that human talent will continue to drive Nintendo's game development.
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