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Nintendo Addresses Switch 2 Pricing and Tariff Impacts Ahead of Launch

Nintendo confirms high pricing as a challenge for early adoption while tariffs are expected to cut profits without altering sales targets.

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Nintendo Switch Tariffs

Overview

  • Nintendo has set a conservative sales forecast of 15 million Switch 2 units for the fiscal year, matching the original Switch's early performance.
  • President Shuntaro Furukawa acknowledges the $450 price point as relatively high, posing challenges to early adoption despite strong preorder demand.
  • U.S. tariffs are projected to reduce Nintendo's profits by tens of billions of yen, but the company has ruled out immediate price increases for the console.
  • The company is bundling software, such as a Mario Kart World package, to encourage early adoption and sustain momentum through the fiscal year.
  • Nintendo has ramped up production capacity and confirmed that hardware supply constraints were not a factor in determining the sales forecast.