Overview
- Nine has begun reducing headcount by about 50 roles in its merged broadcast and streaming division following internal briefings to staff.
- Amanda Laing says remuneration across on‑air, production, technology and other teams is under review to reset the unit’s cost base.
- The company will move more shows between Channel 9, 9Now and Stan to maximise value, citing roughly 3,000 Stan sign‑ups after a free‑to‑air window for Bump.
- A new Married at First Sight companion show is planned for Stan next year to convert nightly broadcast audiences into paying subscribers.
- Pressure from weaker TV advertising underpins the shift, with October’s TV ad market down 13% and Nine’s mix tilting as TV generates just over 37% of group revenue and Stan about 28%.