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Nine States File $7 Million Greystar Settlement Over Algorithmic Rent-Setting

The deal still requires approval from a federal judge in North Carolina.

Overview

  • The proposed consent judgment would bar use of rent-pricing tools that draw on competitors’ nonpublic, competitively sensitive data and would limit information-sharing.
  • Additional terms include a ban on attending RealPage-hosted landlord meetings, potential court-appointed monitoring for uncertified third-party algorithms, and cooperation in the states’ case against RealPage.
  • California, Colorado, Connecticut, Illinois, Massachusetts, Minnesota, North Carolina, Oregon and Tennessee are parties to the deal.
  • Colorado expects more than $1 million from the payment, with the remainder distributed among the other participating states.
  • Greystar, which manages more than 900,000 units, denies wrongdoing and has separately reached a $50 million class-action settlement and a nonmonetary agreement with the DOJ; enforcement of the new terms would last five years if approved.