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last mo.

Nine Provinces and Yukon Sign Deal to Enable Direct-to-Consumer Alcohol Sales

Officials now face negotiations over crucial shipping logistics, taxation frameworks, fee structures ahead of a planned rollout next spring.

MONCTON, NB-JULY 8, 2025- Brewer Ben Seaward works in the brewery at Tire Shack Brewing Co. in Moncton, NB on July 8, 2025. VIKTOR PIVOVAROV/THE GLOBE AND MAIL
B.C. wineries say they have been receiving a letter from the Alberta government telling them they can't ship wine direct to consumers in the province.
Canadians in all provinces — except Newfoundland and Labrador — and Yukon will soon be able to order alcohol for personal consumption directly from producers that operate elsewhere in the country.
A Toronto beer store is pictured on April 16, 2015. Restaurants and bars in Ontario will temporarily be allowed to sell alcohol with food takeout and delivery orders as part of new measures meant to help businesses and residents weather the COVID-19 pandemic.The Alcohol and Gaming Commission of Ontario says the new rule applies to bars and restaurants that already have a liquor licence, and allows such sales between 9 a.m. and 11 p.m. THE CANADIAN PRESS/Chris Young

Overview

  • On July 8, nine provinces and the Yukon, excluding Newfoundland and Labrador, signed a non-binding memorandum of understanding to permit direct-to-consumer alcohol orders by May 2026.
  • The agreement builds on a March commitment by federal and provincial governments to dismantle interprovincial alcohol trade barriers under the One Canadian Economy Act.
  • Participating jurisdictions must still finalize key details, including how cross-border shipping, taxation and regulatory fees will be administered.
  • Ontario and Manitoba missed a June 30 deadline for their bilateral deal, prompting a shift to multilateral coordination among all signatories.
  • Federal and provincial ministers say the initiative forms part of a broader effort to counter U.S. tariffs and restore Canada’s internal trade unity.