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Nine Days Before Diwali, Thamma Opts for Quiet, Online-Only Promotion

Observers see the low-key plan as a possible echo of YRF’s Saiyaara playbook.

Overview

  • Thamma, starring Rashmika Mandanna and Ayushmann Khurrana, opens in theaters on October 21 during the Diwali holiday.
  • The film is produced by Maddock Films and positioned within the studio’s Maddock Horror Comedy Universe as a vampire-tinged blend of romance and humor.
  • With less than 10 days to go, promotion remains limited to social media posts and song releases, with no city tours, TV appearances or joint interviews reported.
  • Outlets note that apart from a September trailer launch—which Mandanna did not attend—no pre-release events have been held.
  • Coverage suggests the muted rollout may mirror YRF’s Saiyaara strategy, with fan concern and trade chatter about whether Mandanna can land another 20-crore-plus opening.