Overview

• At a New York Public Library presentation on Sept. 24, models performed in NikeSKIMS pieces to preview the range before Friday’s launch.
• The first drop features 58 styles across seven collections with sizes from XXS to 4X and prices roughly $38 to $148.
• Sales begin Sept. 26 at 10 a.m. ET on Nike.com and Skims.com and at select stores, including both brands’ flagships in New York and Los Angeles.
• The campaign centers on a Janicza Bravo film, “Bodies at Work,” starring more than 50 athletes such as Serena Williams, Sha’Carri Richardson, Jordan Chiles and Chloe Kim, alongside collegiate talent.
• NikeSKIMS is positioned as a permanent sub‑brand combining a ‘system of dress’ with over 10,000 outfit combinations, following a spring delay due to production issues and with footwear and accessories in development and a global rollout planned for 2026.