Overview

• The co-created Nike and Skims brand launches on Sept. 26 with sales on both companies’ websites and in select flagship stores in New York and Los Angeles.
• The debut spans seven lines with 58 silhouettes and more than 10,000 possible combinations, including Matte, Shine and Airy tiers tailored for training and daily wear.
• The “Bodies at Work” campaign, directed by Janicza Bravo with photography by Luis Alberto Rodríguez and Rob Woodcox, features more than 50 elite athletes led by Serena Williams, Sha’Carri Richardson and Chloe Kim.
• Coverage indicates a U.S. launch followed by a planned global expansion next year, with Spain included in the rollout.
• Nike positions the venture to fuse its performance technology with Skims’ cultural reach to compete for fast-growing women’s sportswear and athleisure spending.