Overview

• Nike and Kim Kardashian’s Skims announced their joint activewear brand in February to boost Nike’s women’s segment and extend Skims into performance apparel.
• The debut was originally scheduled for spring 2025 with a wider rollout in 2026.
• The companies have pushed the initial release to later this year due to internal production issues, with no firm launch date set.
• NikeSkims will feature training apparel, footwear and accessories designed for women.
• CEO Elliott Hill has described the partnership as key to reversing a more than 20% stock decline and recapturing ground against competitors like Lululemon and Athleta.