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NikeSkims Launch Delayed Over Internal Production Issues

The partners have postponed the spring release to address internal production setbacks ahead of a global rollout planned for 2026

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The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, U.S., March 19, 2019.   REUTERS/Carlo Allegri/File photo
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Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center in New York City on May 16, 2023.

Overview

  • NikeSkims has been pushed back from its originally slated spring 2025 debut due to internal manufacturing setbacks, with no new launch date confirmed
  • Nike says the delay stems from in-house production processes rather than supplier or shipping disruptions
  • CEO Elliott Hill views the collaboration as central to rejuvenating Nike’s underperforming women’s segment after a year-to-date stock decline exceeding 20 percent
  • The joint line will feature training apparel, footwear and accessories designed to meet women athletes’ performance and style needs
  • Despite the postponement and the departure of partnership leader Heidi O’Neill, both Nike and Skims remain committed to a comprehensive global rollout in 2026