Overview

• Sales open Sept. 26 following a 'Bodies at Work' performance at the New York Public Library and pop-up launch events led by Kim Kardashian with Kris Jenner and Khloé Kardashian.
• The debut spans seven collections and 58 silhouettes in sizes XXS–4X, with campaign talent including Serena Williams, Chloe Kim, Sha'Carri Richardson, Jordan Chiles and Madisen Skinner.
• Kardashian used coordinated New York appearances to showcase the line, wearing looks from the collection including a sheer grey catsuit and a headscarf styling dubbed 'pirate' in coverage.
• On The Tonight Show, Kardashian said she is not currently dating, recalled a past blind-date mix‑up Kris Jenner arranged as a supposed job interview, and noted her children keep suggesting potential matches.
• In parallel with the rollout, actress and activist Nathalie Kelley amplified criticism over synthetic materials via an EcoAge post, and advocates cited SKIMS’ low accountability score in Remake’s 2024 report.