Overview

• The 60-second launch film features LeBron James, Caitlin Clark, Saquon Barkley, Carlos Alcaraz and Vini J in a global athlete lineup.
• Tyler, the Creator serves as narrator, with Zbigniew Preisner’s Song for the Unification of Europe – Patrice’s Version underscoring the spot.
• Nike EVP and chief marketing officer Nicole Graham says the goal is to ignite a new generation to step forward and begin.
• Reporting stresses this is not a rebrand, with 'Just Do It' remaining in place and the work crafted by Wieden+Kennedy Portland.
• Brand strategists offer divergent views, with some praising cultural relevance and others warning of dilution of a prized brand asset as Nike seeks traction against newer competitors.