Nike Withdraws Guidance as Incoming CEO Faces Major Challenges

Elliott Hill to take over amid declining revenues, strained retailer relations, and the need for innovation.

Nike reported a 10% decline in first-quarter revenue to $11.59 billion, missing analyst expectations.
The company has withdrawn its full-year guidance to provide incoming CEO Elliott Hill flexibility in strategy development.
Outgoing CEO John Donahoe’s tenure saw significant changes, including a shift towards direct-to-consumer sales and a $2 billion cost-cutting plan.
Nike's stock has fallen 18% this year, with a 6.3% drop following the latest earnings report.
Key challenges for Hill include rebuilding retailer relationships, retaining staff, and accelerating product innovation.