Overview

• Maggie Gauger, after more than 20 years at Nike including leading its North America women’s business, will assume the CEO role at Athleta on August 1.
• Chris Blakeslee will transition to an advisory role to ensure continuity during the leadership change.
• Athleta’s first-quarter net sales fell 6 percent to $308 million compared to last year, with comparable sales down 8 percent.
• Gap Inc CEO Richard Dickson highlighted Gauger’s track record in business transformation, product fluency and commitment to empowering women and girls.
• The hire aims to reinvigorate Athleta’s strategic reset in a highly competitive women’s athleisure market and reinforce its purpose-driven identity.