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Nike Tops Q4 Forecast as Turnaround Plan Gains Traction

Beating expectations in fiscal Q4 provides early traction for Elliott Hill’s turnaround plan facing tariff pressure alongside slumping demand.

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Overview

  • Nike reported fiscal Q4 revenue of $11.1 billion, exceeding the $10.7 billion consensus despite a 12% year-on-year decline.
  • Diluted earnings per share of $0.14 outperformed the $0.13 forecast, marking Nike’s third consecutive quarter of surprise profit beats.
  • CEO Elliott Hill said progress on the Win Now strategy should drive improvement as the company contends with a 30% China tariff and weaker global demand.
  • Jordan Brand revenue fell 16% to $7.3 billion for the fiscal year, while Q4 direct sales slid 14% and wholesale revenue dropped 9%.
  • Nike’s stock is down 17% year-to-date and trading 65% below its 2021 peak as analysts warn that a sustained recovery may take several more quarters.