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10h ago

Nike to Raise U.S. Prices and Return to Amazon as Tariffs Impact Costs

The company will implement price increases on select products by June 1, restrict third-party Amazon sellers, and adjust wholesale pricing starting in July.

Nike sneakers are seen on display at the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30.
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Overview

  • Nike will increase prices on adult footwear, apparel, and equipment in the U.S. by $2 to $10, starting as early as this week, with official implementation by June 1.
  • Footwear priced between $100 and $150 will see a $5 increase, while shoes above $150 will rise by $10; kids' products, items under $100, Air Force 1s, and Jordan apparel and accessories are exempt.
  • Wholesale price adjustments will take effect in July as part of Nike's seasonal planning and fiscal year turnover.
  • Nike plans to resume direct sales on Amazon for the first time since 2019, implementing restrictions on third-party merchants selling Nike products beginning July 19.
  • The pricing changes come as Nike navigates increased costs from President Trump’s tariffs on imports from China and Vietnam, which affect around half of its product sourcing.