Overview
- The company confirmed about 775 layoffs tied to a consolidation of U.S. distribution operations, with roles primarily affected in Tennessee and Mississippi.
- Nike did not provide a timeline or identify specific facilities, and Tennessee’s labor department said it received a mass layoff notice.
- Executives said the move will accelerate the use of advanced technology and automation and is intended to contribute to improved EBIT margins over time.
- The reductions add to prior cuts, including roughly 2% of roles in 2024, about 1% of corporate staff in 2025, and technology-division downsizing.
- The actions are part of CEO Elliott Hill’s Win Now turnaround following a post‑pandemic distribution buildup, with industry context noting automation-driven job losses at major logistics employers such as UPS.