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Nike to Cut 775 U.S. Distribution Jobs in Tennessee and Mississippi

The reductions reflect CEO Elliott Hill’s 'Win Now' drive to accelerate warehouse automation for margin recovery.

Overview

  • Nike confirmed approximately 775 layoffs primarily affecting roles at distribution centers in Tennessee and Mississippi as it consolidates its U.S. logistics footprint.
  • The company says the actions will strengthen and streamline operations and support a return to long-term profitable growth, including improved EBIT margins.
  • Tennessee’s Department of Labor & Workforce Development said it received a mass-layoff notice from Nike, while the company has not provided a timeline or identified specific facilities.
  • Reporting highlights uncertainty over how much of the downsizing is driven by automation versus right-sizing after prior distribution expansion.
  • This move follows earlier reductions across corporate and technology teams in 2024–2025, including about 1% of corporate roles cut last year and 740 Oregon jobs eliminated in 2024.