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Nike Signs Anna Leigh Waters as First Pickleball Athlete

The deal signals Nike's push into a fast-growing sport during its corporate turnaround.

Overview

  • Waters, 18, signed a multi-year apparel and footwear agreement to serve as Nike's global pickleball ambassador, with financial terms undisclosed.
  • Her Nike debut is set for this week at the Carvana Masters in Rancho Mirage, according to her representative.
  • The world No. 1 in singles, doubles, and mixed doubles, Waters has amassed 181 gold medals and 39 career triple crowns since turning pro at 12.
  • Coverage links the signing to Nike’s broader reset under CEO Elliott Hill, with shares edging higher in Tuesday trading.
  • The announcement follows her switch to Franklin Sports for paddles and the expiration of her prior Fila apparel deal in 2025.