Overview

• Nike released its new X post hours after Scottie Scheffler secured the 153rd Open Championship at Royal Portrush, following his statement that fatherhood matters most.
• The two-image ad shows Scheffler helping his son Bennett with a golf club under the line "You’ve already won" alongside a solo shot labeled "But another major never hurt."
• Its official caption reads "Priorities unchanged. Another major secured. The wins keep coming on and off the course for Scottie Scheffler," highlighting the blend of family and athletic achievement.
• Social media users hailed the spot as a departure from Nike’s controversial woke campaigns, with many praising its family-oriented focus.
• Analysts say the move responds to pressure from past missteps—from the Dylan Mulvaney partnership to a London Marathon ad—and corporate strains including early-2024 Oregon layoffs and a poorly received Super Bowl commercial.